Do you know the Brazos River Authority? We bet you don’t!
Ask most Brazos River Authority employees what they do for a living and be prepared for a long answer.
It’s not because the answer is difficult to unfold. It’s more due to the excitement surrounding the profession that so many BRA employees have made their careers. That passion and expertise are part of what makes the BRA what it is today.
But, our employees also know that it’s hard to be passionate about something you don’t understand. Most people turn on the faucet, and water comes out. Stepping in the shower, you might sing your heart out, but probably don’t spend much time thinking about how that water got there.
So we’ve created three videos in hopes of better explaining why we do, what we do. The short films explain a bit about our organization and operations, why lake levels fluctuate, and how the massive dams operate.
“Very few Texans understand the benefits provided by River Authorities,” said BRA General Manager/CEO David Collinsworth. “We have so many complex issues that our experts manage on a daily basis; issues that could impact water supply.”
Believe it or not, social media has helped. The BRA aims to provide educational material in interesting ways on Facebook, Twitter, Instagram and through its quarterly newsletter. The video project was a natural progression, Collinsworth said.
“We hope to continue to provide folks a better understanding of what we do and why we do it,” Collinsworth said. “Better informed stakeholders will promote better communications, improved water supply and a safer Texas.”
The BRA hired Washington D.C.-based Flying Colors Broadcasts to produce the three videos, that will debut weekly in October on the social media channels and live at brazos.org. The company visited each of the BRA-owned and operated reservoirs capturing awe-inspiring footage of Possum Kingdom Lake’s Morris Sheppard Dam, Lake Limestone’s Sterling C. Robertson Dam, and Lake Granbury’s DeCordova Bend Dam. Members of the BRA management team as well as reservoir managers were interviewed at each location sharing thoughts and insights into operations.
You can watch the first of three new educational videos now by hitting play on the video above. The second and third videos will premiere Oct. 14 and 21.
We hope you enjoy the productions and will share them with friends and neighbors as we all work to protect Texas’ water resources. If you’d like to provide us with feedback, email us at firstname.lastname@example.org